We are now empowering the Mercan Kimya flag, which we wave across 5 continents and 85 countries, with the boundless trade networks of the digital world. We are proud to sign a strategic investment that will shape the trade of the future.
In order to combine our strong position in global markets with the dynamism of the e-export ecosystem, we have acquired a 30% stake in Fevup Brands, a technology-focused initiative that manages the digital assets of brands in international markets and scales their e-export capabilities, becoming a partner in the company.
Goal: Intercontinental Digital Bridge
With this strategic partnership, by increasing our effectiveness in the giant markets that Fevup Brands focuses on, we are integrating our traditional export power into digital channels:
- North America
- Europe
- Middle East and North Africa (MENA)
- Southeast Asia
This investment we have made is not just a financial partnership; it is one of the most concrete steps of Mercan Kimya's digital transformation vision. By blending our production power with Fevup Brands' innovative solutions and market knowledge regarding e-export, we aim to carry our brand to leadership on global digital shelves.
With our belief in technology and innovation, we are determined to carry our country's export potential into the digital future.
